marketing manager

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Gather, research and prepare communications material