director, marketing
Title posted on indeed.com -
Marketing Director
Posted on
September 08, 2024
by
Employer details
Golfplay Inc.
Job details
*Job Title: Marketing Director*
Location: Golfplay Headquarters, Waterloo, Ontario
*About Us:* Golfplay is the premier destination for interactive golf, offering cutting-edge simulators and a vibrant social environment. Established in 2017, we have quickly become a leader in transforming the traditional golf experience with our innovative approach and commitment to the overall customer experience. As we continue to grow, we?re seeking a dynamic and strategic Marketing Director to lead our marketing efforts and drive our brand forward.
About You: You are a global thinker but can execute locally. You are organized, the back seat of your car is tidy and you always know where your keys are. Your friends consider you to be a great listener but you come with no drama and you enjoy a great laugh, conversation and experience. You have failed at work in the past and know what went wrong. You are an everyday learner, not afraid to ask questions but know how to prioritize when and what you ask. The grass isn?t greener. Your resume supports what you will tell us during an interview. You haven?t job jumped and have built an incredible history with co-workers and past employers. You only leave greatness along your professional journey. You want a career. You will stop at nothing to ensure the success of our company. You will represent the founder and the company in all that you do.
*Position Overview*:
There are three components to this position.
1) The Marketing Director will be instrumental in crafting and executing a strategic marketing plan to drive consumer growth in the two locations in Waterloo Region. As this is a department of one, the Marketing Director will be fluid and well versed in how to actually execute the plan in order to achieve the agreed upon targets.
2) The Marketing Director will be responsible for crafting a Marketing Playbook as part of their strategic approach, which will be taught to and used by franchisees as Golfplaycommences franchising across Canada. The franchisees will use this in their respective market to drive consumer growth.
3) The Marketing Director will play a critical role in collaborating, executing and supporting the marketing efforts for franchise development. In this area, Golfplay will be marketing to prospective business owners rather than consumers for the purpose of investing in and starting their own Golfplay franchise.
The ideal candidate will have a strong background in marketing, will be an excellent communicator and will be a strategic thinker but a strong executor. Preference will be given to those with experience in the golf industry and / or an understanding of franchise marketing.
*Key Responsibilities:*
? Strategic Planning - Consumer Segment: Design and execute a robust marketing strategy to enhance brand awareness, attract franchisees, and drive growth across all Golfplay locations.
? Marketing Playbook Design - Consumer Segment: Utilize the strategy to build a Golfplay Marketing Playbook which can then be used as the primary training tool for new franchisees.
? Franchise Marketing Strategy: Collaborate efforts with 3rd party marketing companies to promote the Golfplay franchise opportunity.
? Franchise Marketing Strategy: Develop targeted marketing campaigns and materials specifically for franchise recruitment, including franchise brochures, presentations, and digital content.
? Franchise Marketing Strategy: Develop and execute marketing strategies that promote franchising with Golfplay to compliment 3rd party marketing work.
? Campaign Management: Oversee the creation and implementation of marketing campaigns across digital, print, social media, and event channels to support brand objectives and franchise growth.
? Market Research: Conduct comprehensive market research and competitive analysis to identify trends, franchise opportunities, and areas for marketing optimization.
? Team Leadership: As we grow, lead, mentor, and manage a team of marketing professiona
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LocationWaterloo, ON
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Workplace information
On site
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Salary$55,000 to $65,000YEAR annually
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Terms of employment
Full time
- Start date
Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9438422439
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