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consultant, marketing - market research
Title posted on Jobillico - Marketing Consultant Job Details | Purolator
Posted on October 30, 2024 by Employer details Purolator
Job details
<span><p><span></span></p> <p><span><b>Posting Date: </b> <br> <b>Posting Number: 65744</b> </span></p> <p><span><b>Work Location Type: Hybrid</b> <br> <b>Job Code:</b> 1409 <br> <b>Location:</b> Corporate Office <br> <b>Reports to:</b> Director Marketing </span></p> <p> </p> <p><span><span><em><span><span>It?s not a package. It?s a promise®.</span></span></em></span></span></p> <p><span>As Canada?s leading integrated freight, package, and logistics provider, we?ve been helping promises get where they need to be for more than 60 years. How does the magic happen? <b>The journey starts with you</b>. The places we go, the elements we brave, the promises we deliver - <b>it?s all possible because of our people.</b> So, whether you?re looking to build new skills, make an impact in your community, or inspire your team, <b>we go there</b> for you. </span></p> <div><div><div><strong>Description</strong> </div><div><p>The Customer Solutions marketing team seeks a Marketing Consultant, Demand Gen to execute digital marketing campaigns across search, display and paid social in Google Adwords, Meta, LinkedIn and Tik Tok. You will manage optimization and campaign reach to drive new acquisitions and revenue growth for our organization. This key marketing support role will require hands-on experience in Search, Display, Paid and Social and knowledge of best-practices, data analysis and reporting.</p> <p>This person is data-driven with strong experience refining programs to continually improve KPI?s. The Consultant, will be partnering closely with the acquisition team making sure marketing always delivers the highest quality leads possible, shortening sales cycles, making sales efforts more effective, and driving revenue pipeline.</p> <p> </p> </div></div><div><div><strong>Responsibilities</strong> </div><div><ul> <li>Execute measurable B2B/B2C PPC marketing campaigns in Google Adwords, Bing, Facebook, Instagram, LinkedIn and Tik Tok for multiple industry verticals with a focus on increasing ROI.</li> <li>Drive pipeline for our direct sales team and channel partners.</li> <li>Work closely with the Marketing Operations and Marketing Communications teams to develop and execute campaign elements including, but not limited to paid search and social, landing page testing, list identification and purchase, channel development, etc.</li> <li>Assist in the formalization of the leads qualifying and scoring structure.</li> <li>Analyze campaign results and channel performance to improve/develop campaigns using market research and campaign data to evaluate and test</li> <li>Work with internal stakeholders to manage campaign budgets accordingly and provide recommendations on ways to streamline and maximize overall campaign spend across all initiatives</li> <li>Work with internal stakeholders and SMB team to determine attribution model to support demand gen efforts</li> <li>Implement testing methodologies to enhance and optimize campaigns and messages.</li> <li>Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.</li> <li>Strategize and test and tag landing pages for online and event programs.</li> <li>Identify, analyze and work with digital media agencies as needed.</li> <li>Leverage Marketing Cloud knowledge, Salesforce.com and other tools as needed to execute and track the success of programs.</li> <li>Work with the marketing ops team to monitor conversion across all online campaigns.</li> <li>Develop strong relationships with internal teams and external partners</li> <li>Routinely analyze and report on key performance metrics, making recommendations to drive conversions, minimize email opt-outs and enhance content</li> <li>Manage and optimize data collected via lead forms to ensure we have all the necessary information required to fulfil reporting</li> </ul> </div></div><div><div><strong>Qualifications: </strong> </div><div><ul> <li>Strong knowledge and understanding of the paid- LocationMississauga, ON
- Workplace information On site
- SalaryNot available
- Starts as soon as possible
- vacancies 1 vacancy
- Source Jobillico #14756807
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