Job description Advertising Art Director in the Southern Region

Find out what work is like for an advertising art director in Canada. This work description is applicable to all Graphic designers and illustrators (NOC 52120).

Graphic designers and illustrators

Description

Graphic designers conceptualize and produce graphic art and visual materials to effectively communicate information for publications, advertising, films, packaging, posters, signs and interactive media such as Web sites and CDs. They are employed by advertising and graphic design firms, by establishments with advertising or communications departments and by multimedia production companies, or they may be self-employed. Graphic designers who are also supervisors, project managers or consultants are included in this unit group. Illustrators conceptualize and create illustrations to represent information through images. They are almost solely self-employed.

Job duties

Here are some of the main activities and tasks that Graphic designers and illustrators have to perform, and some of the physical demands they involve:

  • Graphic designers
  • Consult with clients to establish the overall look, graphic elements and content of communications materials in order to meet their needs
  • Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
  • Develop the graphic elements that meet the clients' objectives
  • Prepare sketches, layouts and graphic elements of the subjects to be rendered using traditional tools, multimedia software and image processing, layout and design software
  • Estimate cost of materials and time to complete graphic design
  • Use existing photo and illustration banks and typography guides or hire an illustrator or photographer to produce images that meet clients' communications needs
  • Establish guidelines for illustrators or photographers
  • Coordinate all aspects of production for print, audio-visual or electronic materials, such as Web sites, CDs and interactive terminals
  • Coordinate sub-contracting
  • Work in a multidisciplinary environment
  • Supervise other graphic designers or graphic arts technicians.
  • Illustrators
  • Consult with clients to determine the nature and content of illustrations in order to meet their communications needs
  • Develop and produce realistic or representational sketches and final illustrations, by hand or using computer-assisted design (CAD) software, for printed materials such as books, magazines, packaging, greeting cards and stationery
  • Assist in developing storyboards for electronic productions such as multimedia, interactive and digital products and television advertising and productions
  • Produce 2-D and 3-D animated drawings or computer illustrations
  • May adapt existing illustrations.

Physical demands

Physical demands are the physical activities that the job requires the worker to do. Physical demands are selected according to the likeliness that workers will have to perform them for at least half of the time they spend at work.

Work environment

The work environment refers to the physical setting in which people work. The characteristics and conditions of the work environment are selected according to the likeliness that workers will be exposed to them at least once a week.

Physical proximity from others

Physical proximity from others refers to the physical distance between individuals in the workplace. The likeliness that the job requires to perform tasks while being physically close to other people is rated on a scale with 3 levels: "Somewhat close", "Close" and "Very close".

Related job titles

Here are some other related job titles that are found in the same occupational category (NOC 52120), and a list of similar occupations:

  • 3D animation artist
  • advertising designer
  • animator - animated films
  • bank note designer
  • cartoonist
  • commercial artist
  • graphic artist
  • graphic designer
  • graphic designer - multimedia
  • illustrator
  • layout designer
  • medical illustrator
  • multimedia illustrator
  • scientific illustrator

Similar occupations Help - Similar occupations

Similar occupations

This section lists other occupations that are part of the same broad occupational category as Graphic designers and illustrators in the National Occupational Classification (NOC). These occupations involve similar core qualifications but involve different responsibilities. To see more similar occupations, use the Job Transition Tool.

Sources Occupational and Skills Information System & National Occupational Classification

Labour Market Information Survey
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