Job prospects Marketing Specialist in Nova Scotia

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Explore current and future job prospects for people working as a "marketing specialist" in Nova Scotia or across Canada.

Job opportunities in Nova Scotia

These outlooks were updated on December 11, 2024.

Prospects over the next 3 years

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in Nova Scotia for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

Halifax employs the vast majority of workers in this occupational group in the province. Employment can be short-term, contract-driven, and volatile at times, depending on business conditions and government spending. Business conditions over the forecast period seem slightly positive and those with the right mix of skills and experience shouldn't have as much trouble finding work.

Here are some key facts about Professional occupations in advertising, marketing and public relations in Nova Scotia:

• Approximately 3,750 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 13%
  • Universities (NAICS 6113): 7%
  • Computer systems design services (NAICS 5415): 7%
  • Provincial and territorial public administration (NAICS 912): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 85% compared to 82% for all occupations
  • Part-time workers: 15% compared to 18% for all occupations
• 68% of professional occupations in advertising, marketing and public relations work all year, while 32% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
• 15% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 11% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 32% compared to 51% for all occupations
  • Women: 68% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 13% compared to 27% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 12% compared to 22% for all occupations
  • bachelor's degree: 54% compared to 20% for all occupations
  • university certificate, degree or diploma above bachelor level: 18% compared to 10% for all occupations

Breakdown by region

Explore job prospects in Nova Scotia by economic region.

Source Labour Market Information | Prospects Methodology