Job prospects Marketing Consultant - Market Research in the Kitchener–Waterloo–Barrie Region
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Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Kitchener–Waterloo–Barrie Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Balanced

Over the past few years (2021-2023), the labour market was balanced for Business development officers and marketing researchers and consultants in the Kitchener–Waterloo–Barrie Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Moderate

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Kitchener - Waterloo - Barrie region for the 2023-2025 period.

The following factors contributed to this outlook:

Employment growth will lead to several new positions.
Not many positions will become available due to retirements.
There are a small number of unemployed workers with recent experience in this occupation.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Kitchener - Waterloo - Barrie region:

Approximately 6,700 people work in this occupation.
Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
- Professional, scientific and technical services (NAICS 54): 28%
- Educational services (NAICS 61): 11%
- Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 10%
- Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 8%
- Retail Trade (NAICS 44-45): 7%

Source Labour Market Information | Prospects Methodology