Job prospects Marketing Project Officer - Market Research in the Kitchener–Waterloo–Barrie Region

Explore current and future job prospects for people working as "Business development officers and marketing researchers and consultants" in the Kitchener–Waterloo–Barrie Region or across Canada.

Current and future job prospects

These outlooks were updated on November 29, 2023.

Recent trends from the past 3 years

Labour shortage

Over the past few years (2021-2023), there was a labour shortage for Business development officers and marketing researchers and consultants in the Kitchener–Waterloo–Barrie Region. There were more job openings than workers available to fill them in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

Job outlook over the next 3 years

Good

The employment outlook will be good for Business development officers and market researchers and analysts (NOC 41402) in the Kitchener - Waterloo - Barrie region for the 2023-2025 period.

The following factors contributed to this outlook:

  • Employment growth will lead to several new positions.
  • A moderate number of positions will become available due to retirements.
  • There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Business development officers and market researchers and analysts in the Kitchener - Waterloo - Barrie region:

  • Approximately 1,710 people worked in this occupation in May 2021.
  • Business development officers and market researchers and analysts mainly work in the following sectors:
    • Professional, scientific and technical services (NAICS 54): 28%
    • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 14%
    • Wholesale trade (NAICS 41): 8%
    • Retail Trade (NAICS 44-45): 6%

Source Labour Market Information | Prospects Methodology

Labour market conditions over the next 10 years

Learn more

Labour Market Information Survey
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