Job prospects Advertising Art Director in the Fredericton–Oromocto

Over the past few years (2021-2023), the labour market was balanced for Graphic designers and illustrators in the Fredericton–Oromocto. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be moderate for Graphic designers and illustrators (NOC 52120) in the Fredericton - Oromocto region for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Graphic designers and illustrators (particularly digital creators) are found throughout most industries, as they are heavily involved in creating the advertising and branding content that businesses use to connect with their customers.
• Some post-secondary education in graphic design or a related field is generally required. However, candidates must usually demonstrate their abilities and artistic talent through a portfolio of their work.
• Experience working with new and emerging technologies and software is required, as the tools available to digital content creators is ever evolving. Companies are also increasingly turning to social media and other digital platforms to carry out advertising/marketing campaigns and public relations management. Therefore, a familiarity with these resources is often necessary as well.
• Prospects are greater in the province's larger urban centres (Fredericton, Moncton and Saint John), where there are greater concentrations of business services.

Here are some key facts about Graphic designers and illustrators in the Fredericton - Oromocto region:

• Approximately 210 people worked in this occupation in May 2021.
• Graphic designers and illustrators mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 56%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
  • Educational services (NAICS 61): 11%
  • Retail Trade (NAICS 44-45): 10%
  • Provincial and territorial public administration (NAICS 912): 5%

Source Labour Market Information | Prospects Methodology